22-Nov-03 4:00 PM CST

Creative Ad Exec Kirshenbaum Reveals Cross Branded Promotion Strategies

Co-host Brad Forsythe interviews Richard Kirshenbaum, co-chairman of Kirshenbaum Bond & Partners. Richard Kirshenbaum is one of the few entrepreneurs in the advertising business today, who combines a rare business acumen with a widely respected creative reputation. As Co-Chairman and Chief Creative Officer of Kirshenbaum Bond & Partners, Mr. Kirshenbaum’s creative vision is responsible for some of the nation’s most successful branding campaigns. From Kenneth Cole and Snapple to Coach and Target, Kirshenbaum Bond & Partners Creative Network has grown with its clients to over 600 million in billings with offices in New York and San Francisco. He is often in the media and has been featured on the front page of the business section of The New York Times, the cover of Millimeter and Wired magazines, as well as featured on ABC, 20/20, MTV and CNBC.

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